Overview
Events by Aubérie is a full-service event planning and production company based in Tacoma, WA — producing everything from intimate private celebrations to large-scale corporate conferences with 1,000+ attendees. The existing website didn't reflect the premium, high-end experience the brand delivers. As lead web designer, I was responsible for the full visual direction of the revamp — from moodboard and wireframes through to the final high-fidelity design, built in WordPress using Elementor.
The Problem
The original website lacked the visual polish and structure the brand deserved. Messaging was unclear, the portfolio was weak, and users had to work too hard to understand who Aubérie is and what she offers. The site wasn't doing justice to a brand built on high-level execution and intentional event experiences.
Weak Visual Identity
The design didn't communicate the premium, high-end nature of the brand or its events.
Unclear Messaging
Visitors couldn't quickly understand what the company offered or how to take the next step.
Poor User Flow
Navigation was confusing and the content hierarchy didn't guide users through the experience.
Moodboard & Direction
The moodboard established a visual direction rooted in five key brand adjectives: Calm, Confident, Strategic, Premium, and Trustworthy. The palette of deep black, crisp white, and mint green was chosen to feel elevated yet approachable — a contrast that reflects both the scale of Aubérie's events and the personal care she puts into each one.
Low-Fidelity Wireframes
The wireframes focused on restructuring the content hierarchy and user flow — ensuring that by the first scroll, visitors immediately understand who Aubérie is and what she offers. Key sections include a full-screen hero, an about/intro section, client logos, event portfolio, differentiators, testimonials, services, and a clear call to action.
Desktop
Mobile
High-Fidelity Mockups
The final design brought the moodboard direction to life with a bold black hero, editorial typography, and mint green accents used intentionally as a highlight colour throughout. The layout is clean, structured, and confident — designed to immediately communicate trust and expertise while remaining easy to navigate across all devices.
Desktop
Mobile
Live Website
The design was built and deployed in WordPress using Elementor. The live site reflects the final high-fidelity direction — structured, intentional, and aligned with the premium brand experience Aubérie delivers to every client.
View Live Site →Client Feedback
"From start to finish, they brought professionalism, clear communication, and genuine creative vision. The end result? Exactly what I envisioned. And in my decades working in events and brand-forward environments, I know what it looks like when a team genuinely cares about the work they're producing. These three do. They didn't just complete a project. They delivered a professional-grade product for a real business."
— Auberry Drljic, Owner, Events by Aubérie